Generating B2B partnerships with cold emails
KEEGO is an e-commerce company with a unique product - a titanium made squeezable water bottle that is 100% plastic free. Lukas and the team came to us looking to increase their B2B sales. The goal was to create a cold outreach strategy to reach out to brands for possible collaboration.
Our team conducted a comprehensive analysis of the client's target audience - demographics, industry size, revenue, etc. The ideal persona prospect was then created using these findings and we crafted a personalized strategy and communication for the stake holders to achieve this success. This involved in finding the prospects in Linkedin and their email for cold generation, creation of personalized messages and leveraging KEEGO very unique value proposition.
Through the implementation of the strategy, the client witnessed significant improvements within the desired timeframe. Results included 56% open rate, 18% click rate (direct meetings booked), 10% reply rate and most importantly, 5X ROI generated.
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