KEEGO
·E-commerce / Sustainability
KEEGO x YouGrow — generating B2B partnerships with cold email
We built KEEGO a cold outreach engine that opened B2B collaboration conversations with the right brands — landing a 56% open rate, 18% direct-meeting rate, and 5× ROI.
Project overview
KEEGO is an e-commerce company with a unique product — a titanium, squeezable water bottle that is 100% plastic free. Lukas and the team came to us looking to grow B2B sales. The goal: a cold outreach strategy to open conversations with brands for possible collaboration.
Project execution
Our team ran a comprehensive analysis of KEEGO's target audience — demographics, industry size, revenue and buying triggers — and built a sharp ideal customer persona. From there we sourced prospects on LinkedIn, enriched their emails, and crafted personalised messages for the right stakeholders, leading with KEEGO's very unique value proposition rather than the product itself.
Project results
Within the agreed timeframe the campaign delivered 56% open rate, 18% click rate (direct meetings booked), 10% reply rate, and — most importantly — 5× ROI on the engagement.
More work
NDIS & HCP
Lead generation + website build for an NDIS staffing platform
A new website and an outbound engine for Imploy — connecting NDIS providers with vetted support workers across Australia.
NDIS & HCP
A trustworthy website for an aged-care advisory
A clear, family-friendly site for Aged Care Choices — built around the real decisions families make when navigating Home Care Packages and residential care.
Let's grow