Nostalgic Events
·Events / Entertainment
Highly-targeted Meta ads, 25% more bookings
A new Meta-ads engine for Nostalgic Events: better creative, server-side tracking, and a 35% drop in cost per acquisition.
Project overview
Nostalgic Events partnered with us to grow event bookings. The brief: build an ad strategy around high-quality content that would drive traffic, brand awareness, and — ultimately — ticket sales.
What we did
We mapped competing events, audited the brand's creative, and rebuilt the ads from the ground up. We added server-side tracking, tightened UX on the booking flow, and shipped new creative that matched Nostalgic's strong brand identity.
Results
CPA dropped from €5.30 to €3.60 and ticket shares pushed organic impressions up. The campaign drove 500+ tickets — the highest single-event sale in the company's history — and a 25% lift in bookings overall.
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