Nostalgic
·Events / Entertainment
Nostalgic x YouGrow — maximising booking growth with targeted Meta ads
We executed a highly targeted Meta ad campaign for Nostalgic Events, driving a 25% increase in event bookings and a meaningful lift in organic reach and engagement across their social platforms.
Project overview
Nostalgic — an events company looking to grow bookings — partnered with YouGrow for help. The goal: build an ad campaign strategy around high-quality content that would drive real outcomes: more website traffic, stronger brand awareness, and ultimately more people at their events.
Project execution
Our ad team started with an audience deep-dive and mapped competing events running in the same window. Nostalgic's brand and event identity were already very strong (see their Instagram), but the ad creatives themselves weren't pulling their weight. We also found the tracking setup could be materially improved with server-side tracking, while the website UX only needed light touch-ups. We took those learnings and launched a new campaign with everything fixed — better content, better tracking, and a sharper target audience.
Project results
The rebuilt campaign delivered immediate improvements in CPC and cost per ticket sold. Higher-quality, more relatable creative drove more shares and impressions organically. CPA dropped from €5.30 to €3.60, and the campaign generated 500+ ticket sales — the highest single-event ticket sale in Nostalgic's history.
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